Untold Beauty
at Walgreens
A long term platform created to highlight Walgreens as an extension of multicultural shoppers’ beauty communities; highlighting Unilever personal care products.
The program was developed in partnership with Art Directors, Sophia Presutti and Sarah Hall. (Creative Director: Katie McElligott)
2022
2023 Silver REGGIE® Award winner (Shopper, Commerce, Retailer Specific or Omnichannel Marketing)
How It Came To Life
Script: Loren Parker
The Concept
-
The Insight
-
The Brand Truth
-
The Big Idea
The Content
-
![Untold Beauty tactics.]()
On-site media, off-site media, influencer amplification, & in-store displays.
-
![Authentic Interviews at Walgreens]()
Influencer interview content; boasting over 21 million views to date.
-
![Landing page pt. 1]()
Untold Beauty landing page header.
-
![Landing page pt. 2]()
Featured, curated influencer collections.
-
![Landing page pt. 3]()
Haircare specific content block & curated influencer collections.
-
![Landing page pt. 4]()
Deo, skin, hair, & body care specific content blocks.
-
![Landing page pt. 5]()
Real quotes from real Walgreens shoppers about their favorite beauty brands at Walgreens.
The Results
-
![Untold Beauty; REGGIE Award Winner]()
A year after the campaign launch, Untold Beauty won the Gold (GEM Award for authentic portrayal of women and girls in advertising), Silver (Retail Media Networks), & Bronze (Partnership Marketing) REGGIE® awards.
-
![The Moth, Chicago Activation]()
Unilever partnered with The Moth to host Untold Beauty themed StorySLAMs and storytelling workshops in Chicago, New York, and Miami.
-
![Path toPurchase Case Study]()
Spotlighted by the Path to Purchase Institute.
