Barilla® Protein+® Energy Challenge
A 10-day, Strava challenge that fits naturally within the fit & active lifestyles of the Barilla® Protein+® audience while channelling the brand’s vision statement of celebrating “everyday wins”.
The program was developed in partnership with Art Director, Kristen Heglin and Senior Copywriter, Nihal Atawane. (Creative Directors: Ryan Ruark & Tom Katers)
2024 - 2025
How It Came To Life
Script: Senior Copy Partner, Nihal Atawane
The Concept
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![The assignment]()
The Assignment
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![The idea]()
The Idea/Objective
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![Proposed challenge criteria]()
The Challenge
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![Consumer journey & user flow]()
Consumer Journey
The Content
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![Challenge KV]()
Protein+® Energy Challenge key visual.
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![User experience]()
Strava user experience & copy overview.
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![Challenge landing page]()
Challenge landing page; showcasing the challenge title and teaser.
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![Landing page pt. 2]()
Challenge landing page continued; showcasing the challenge goal, subtext & reward snippet.
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![Challenge details]()
Challenge details.
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![Challenge details pt. 2]()
Challenge details continued; reward description.
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![Promo email & notification]()
Promotional email & notification of completion.
The Results
